The NBA’s second season starts now, as the 2018 NBA Playoffs kicked off on Saturday (Apr. 14). To promote their post-season coverage, ESPN/ABC debuted a new commercial to get hard court fans prepared for the all the non-stop basketball action. Featuring highlights from some of the league’s biggest stars, the commercial is soundtrack by a new verse from J. Cole.
“Never sleep on a man that’s expected to lose/ With a chip on his shoulder and something to prove,” raps the Dreamville MC. “The bottoms for the wolves and they’re thirsty for blood/ The mission is to catch somebody slipping above.” Watch the full commercial below.
— NBA on ESPN (@ESPNNBA) April 14, 2018